Client: Kia Corporation, Seoul, South Korea
Animation
In Case of Emergency
A pedestrian is walking along the way when she discovers a lifeless body. In panic, she tries to reanimate the body, using every technique she had learned for emergencies. In desperation, she tries everything: cold water, defibrillation and dubstep. The animated film tells its story in a lighthearted way. The high-paced narration and the use of exaggeration as a stylistic device visualise and stress the desperation in the attempts of the lovingly presented main character. The use of music and sounds further emphasise this effectively.
Credits
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University:SCAD Savannah College of Art and Design, Savannah, Georgia
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Design:Sophia Yu, SCAD