Huanghuacheng--Song Dynasty Cultural Heritage Tourism Services Design

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This gamified experience design strategy aims to improve traditional cultural heritage tourism. By creating IP character stories and dividing the island into martial, agricultural, and cultural areas, the MY HUANGHUACHENG app offers immersive Song Dynasty experiences through themed routes. Visitors enjoy engaging activities in martial, agricultural, and cultural areas through narrative spaces, interactive games, and VR technology. Red Dot Award: Design Concept | Concept | Service Design

Red Dot

Credits
  • University:
    Chongqing University, China
  • Designers:
    Peng Kexing, Zhai Jingyu, Tao Xiaohui, Du Mengyun, Peng Zirui
Huanghuacheng--Song Dynasty Cultural Heritage Tourism Services Design

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