One Second
Online Film,Commercial
Hood House
Since the number of stray cats in South Korea has increased significantly, this project film aims to raise awareness and promote positive interaction between people and homeless animals. Created in cooperation with the national chain Molly’s Petshop, the eco-friendly solution was to provide over 2,000 individual cat shelters for free. This was realised by collecting padded clothing donations, from both the public and local Goodwill stores, and upcycling them into portable cat shelters. The campaign film was uploaded to multiple social media platforms.
Credits
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Client:E-mart, Seoul, South Korea
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Design:Cheil Worldwide, Seoul, South Korea
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Executive Creative Direction:Kate Hyewon Oh Cheil Worldwide
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Creative Direction:Mangi Baek Seontaeck Kim Cheil Worldwide
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Film Editing:Moonyoung Ko POSTY Seoul, South Korea
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Account Management:Hoonki Lee Sohee Kim Cheil Worldwide Seoul, Korea
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Production:Eunsung Cho M&CF Seoul, South Korea
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