Brand Identity

Happygo

Happygo is a membership-based e-commerce platform mainly targeted at younger consumers. By purchasing a membership card, a person can share the benefits of membership with their entire family. The brand identity aims to portray the emotional benefits of shopping together and to connect the brand with love, happiness, sharing and fun. Thus, an emotionally appealing logo was created based on the gesture for ILY (I love you), which is well-known even among people who do not use sign language. The signal red signet also catches attention through the comic-style illustration of the eyes.

Red Dot