Food Packaging

Gourmet Donkatsu Special Set

The Gourmet Donkatsu Special Set is a structured packaging box with a graphic rendering of a view through the window of a donkatsu restaurant. It is designed to artfully show that preparing gourmet donkatsu at home can evoke the same experience as visiting such a restaurant. The graphic generally invokes the mood of 1980s Japanese city pop. As memes about delicious food from Japanese animated films have recently gained popularity across various social media, the same approach is used to help consumers feel familiar with the product. The impression of a mini donkatsu restaurant is completed by a neat and sophisticated illustration.

Red Dot

Credits

Client:

CJ Cheiljedang, Seoul, South Korea
Design:

CJ Cheiljedang, Seoul, South Korea
Project Team:

Kangkook Lee (Creative Direction) Jiyeon Park (Artwork) Hyungkyung Choi (Art Direction)