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Client: Isracard, Bnei Brak, Israel
Begründung der Jury
The corporate design for the Goethe-Gesellschaft Hochrhein captivates with cleverness and stylistic simplicity. The fact that the logo, which is based on the initial “G”, allows for three highly distinctive readings is a great and outstandingly convincing idea. Complemented by three unobtrusive colours and subtly highlighted illustrations that take up the style of Goethe’s own drawings, this corporate design has emerged with a very harmonious appearance.