Campaign

Goal of the Century

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During the FIFA World Cup 2022, Hyundai aimed to focus on a greater cause instead of promoting their products. Through the "Goal of the Century" campaign, Hyundai directed attention towards reducing CO2 and waste. The company believes that the goal of the century is achieved when people come together for a good cause, setting aside their rivalries.

Red Dot

Credits
  • Client:
    Hyundai Motor Company, Seoul, South Korea
  • Design:
    INNOCEAN WORLDWIDE, Seoul, South Korea Markenfilm Hamburg GmbH, Hamburg, Germany

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