Client: Uppsala Municipality, Uppsala, Sweden
Gender Gaps
Begründung der Jury
These audio spots impress with their enormous power and impact. Despite the factual presentation, the stories shake people up as they listen. Once the discrepancies become increasingly clear, the listener is truly captivated, attentive and emotionally touched. The theme of cognitive dissonance is played with virtuosity and the message of continuing inequality between the sexes is conveyed in an excellent and easy-to-grasp way. Thanks to a great concept and precise implementation, the message gets across in a way that is rarely found, completely self-contained and surprising.
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Client:Frauen aufs Podium e. V., Potsdam, Germany
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Design:+KNAUSS GmbH, Hamburg, Germany Die Stube, Hamburg, Germany
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Project Team:+KNAUSS: Jan Knauss (Creative Direction) Thies Schuster (Creative Direction) Renée de Graaf (Text) Ornella Hagedorn (Account Management)
Die Stube: Michael Krüger (Music/Sound Design) Christopher Szillat (Music/Sound Design)