Brand Design

Garo Golmok

Garo Golmok is a new type of shopping mall located in Seoul, South Korea. It is derived from the concept of alley markets and aims at establishing a community culture. A systematic brand design, which can be flexibly expanded, brings this concept to life with a lifestyle feel. The word mark consists of the Korean characters for “alley”, geometrically arranged in a square. A vertical and horizontal axis emerge between these four characters and are reminiscent of the straight streets of a big city. The bright brand colours evoke the image of a bright and pleasant scene.

Red Dot

Credits

Client:

IGIS Asset Management, Seoul, South Korea
Design:

SPEN Design Agency, Seoul, South Korea
Project Team:

Yeonggil Yoon (Art Direction) Yeonkyung Son (Art Direction) Hyunsoo Joo (Graphic Design) Hyeyeong Kong (Graphic Design) Seongwook Heo (Graphic Design)