Corporate Design

Gärtner von Eden

The logo of Gärtner von Eden, a Germany-wide cooperative of landscape gardeners, is inspired by the apple as the symbol of paradise and reinterprets it into a symbol of longing. This highly abstract and pared-down key visual serves as the nucleus of the corporate design relaunch. The portfolio includes business stationery, adverts, greeting cards, notepads, doorknob hangers, labels, stickers, stamps and mailings. It is accessible to all 60 landscape gardeners via a secure web portal, allowing them to customise and order all ready-to-print artwork at a reasonable price.

Red Dot