Promotion

Fortum Circo® Handle

Fortum set out to promote its fully recycled Circo plastic as an ingredient for the plastic manufacturing industry. When the first wave of the Covid-19 pandemic hit Europe, the company invented the Fortum Circo Handle, a door-handle supplement which enables people to open doors without touching them by hand. The 3D-printed device was installed in grocery shops early in the lockdown period. Six weeks later, the design corporation Fiskars Group closed a deal with Fortum for the mass manufacturing and distribution of the handles internationally.

Red Dot

Credits

Client:

Fortum, Espoo, Finland
Design:

TBWA\Helsinki, Helsinki, Finland
Project Team:

Teemu Lappalainen (Art Direction) Mikko Kaivo-Oja (Creative Direction) Jyrki Poutanen (Creative Direction) Ville Ohtonen (Creative Direction) Mikko Pietilä (Creative Direction) Juhana Hokkanen (Concept)

Umberto Onza (Concept) Lara Ala-Olla (Graphic Design) Melissa Kuitunen (Editorial Work) Saana Sudnberg (Editorial Work) Anna Masalin (Account Management) Satu Heikkonen (Account Management)