Website

Fillvoid

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The name of this body-care brand is made up of the compound words “fill” and “void”, representing a moment focused entirely on its own identity and a sensitive stimulus embracing the whole body. To effectively represent this moment, and the brand’s message, the website uses enveloping music and large photos, as well as different types of videos and blur transition effects. Based on a design language inspired by Henri Cartier-Bresson’s photobook “The Decisive Moment”, it aims to help visitors enjoy and explore the different concepts of each product line in an emotionally appealing manner.

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Credits

Client:

Amorepacific, Seoul, South Korea
Design:

Amorepacific, Seoul, South Korea
Project Team:

Amorepacific: Sangkyung Ryu Kanghwan Jeon (Web Design) Dooyeon Kim (Photography)

Studio-JT: Mijin Lee (Project Management) Dawon Jung (Web Design) Yujin Song (Web Design) Minseo Kim (Programming) Youngil Lee (Programming)

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