Key Visuals

FAB

FAB is an exhibition that looks at design trends in sustainably produced fashion. The exhibition identity reflects the central message of the event: a call for responsible consumption. The idea of limiting oneself to the essentials characterises the accompanying materials, such as publications, tickets and merchandising items. The black-and-white key visuals blend a strictly grotesque font with openwork accidental font resembling the folds of fabric. The typographic motifs not only increase the visibility of the brand, but also meet its claim of distinguishing the exhibition from the garish fast-fashion world.

Red Dot