Brand Design,Logo Design

F — I — L

F — I — L is a new buyers’ shop of designer collections, offering a variety of interesting design items. Based on the fact that “fil” in French means line, the brand design takes up the simple geometry of lines. In the logo, the three letters of the brand name are connected by lines. The length of the lines varies depending on the media and is thus reminiscent of a progress bar or regulator. In addition, the yellow lines stand out prominently from the typography on white or black backgrounds. Despite the flexible application, with different lengths and positioning, the result is a unified brand image.

Red Dot