Client: Kia Corporation, Seoul, South Korea
Stop-Motion Animation
Expend
“Expend” portrays the human tendency to exploit natural resources for petty desires. Without a sign of remorse, the protagonist of the film kills a stag. He uses the heart of the animal for a machine which generates electricity for his house. The energy, however, is consumed immediately, so the man sets off for the next raid. The medium of stop-motion chosen for this animation complements the viewer’s emotions, communicating the stirring message with pictures that are tactile and tangible. The story is accentuated by a dense, atmospheric setting and corresponding sounds.
Credits
-
University:SCAD Savannah College of Art and Design, Savannah, Georgia, USA
-
Design:Bismark Fernandes, SCAD