Beverage Packaging

Enchanting Tsingtao

The packaging design for the Enchanting Tsingtao beer brand visualises the beauty of the coastal city of Qingdao City, once known as Tsingtao. While a sapphire blue is used as the main colour to symbolise the sea, the outline takes the shape of the Chinese character “Qingdao”, which includes the Landmark Scenery and Urban Construction Projects of Qingdao from different eras with the four spatial perspectives of air, sea, land and ground from top to bottom. A minimalist and flat illustration style was chosen to enhance the identity of each element and provide an overview of the changes in the city of Qingdao over the past century.

Red Dot

Credits

Client:

Qingdao, China
Design:

Studio OY UK, Richmond, United Kingdom
Project Team:

Studio OY UK: Chengbin Jiang (Design Director) Lin Zhang (Creative Director)