Spatial Design,Orientation System

Electric Future

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As part of the launch for the new brand Vitesco Technologies, various spatial touchpoints for both indoor and outdoor use were developed for Continental AG. The goal was the worldwide implementation of these touchpoints – for instance as events, trade fairs, signage systems, control systems or vehicles – in order to enhance the visibility and reputation of the brands Vitesco Technologies in the B2B sector. The colour and typography serve not only as the key elements in the guidance system; they also become important components in the industrial architecture of a new business park.

Red Dot

Credits
  • Client:
    Vitesco Technologies GmbH, Regensburg, Germany
  • Design:
    loved GmbH, Hamburg, Germany
  • Project Team:
    Vitesco Technologies: Thomas Hackl (Brand Management) Birgit Mehlhorn (Brand Management)

    loved: Maik Beimdieck (Executive Creative Director) Sebastian Körner (Senior Art Director) Birte Ludwig (Senior Art Director) Jonathan Amelung (Client Service Director) Carsten Eggers (Account Director) Frauke Stürmer (Senior Account Manager)
Electric Future
Electric Future
Electric Future
Electric Future

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