Brand Identity

Digital Civilization Conference

The brand design for the Digital Civilization Conference visually represents the topic of the symposium in a fascinating manner. The logo is at the centre of the brand identity. The circles and squares of the graphical element represent the digits 0 and 1 used in the binary system. The specific arrangement of the circles and squares corresponds to binary codes that translate to the acronym for the conference: the binary code 01000100 stands for the letter D and 01000011 for C. The brand image, consistently implemented in black and white plus different shades of grey, is complemented by a colour symbol reminiscent of a globe.

Red Dot