Packaging

DIDA

The purpose of this work is to teach children self-discipline and, by doing so, help them to cope with life’s challenges. Paper objects in the style of rides in an amusement park are provided as educational materials. The packaging communicates the product idea with a colourful layout. Catchy animals serve as key figures to attract the attention of the audience, gently introducing families to the complex content. In addition, the design is characterised by geometric shapes, with the square standing for principles and objectives, and the circle for strategy and ability.

Red Dot

Credits

University:

National Taiwan University of Science and Technology, Taipei City, Taiwan
Supervising Professor:

Yen Po-Chun
Design:

Chung Ya-Hsuan, Hsu Chiau-Wei, National Taiwan University of Science and Technology