Informative Illustration,Brand Illustration

Dialog

The design objective of these illustrations was to break with the conventions of the insurance category and enable visual storytelling. The more than 300 motifs accompany the brand relaunch of Dialog, the broker-focused insurer of the Generali Group in Germany. The simple yet succinctly designed illustrations create an emotional link to the observer. The harmonious colours make the illustrations attractive and vibrant, connecting with the target group in its modern environment. In this way, they create a refreshing alternative view of this rather conventional topic.

Red Dot

Credits

Client:

Generali Deutschland AG, Munich, Germany
Design:

Landor Hamburg, Germany
Head of Marketing / Technical Sales Innovations:

Benjamin Börner, Dialog Lebensversicherungs-AG
Creative Direction:

Markus Blankenburg, Landor Hamburg
Brand Strategy:

Hellen Markusch, Landor Hamburg
Experience Design:

Jack Osborn, Lisa Ribbers, Anastassia Saromova, Landor Hamburg
Text:

Nestor Sierralta, Landor Hamburg
Illustration:

Peter Greenwood, Brighton, United Kingdom