D’ANGLETERRE

The Hotel d’Angleterre was established in Copenhagen in 1755 and soon became a legendary institution praised for its elegance, luxury and class. After a full renovation and the reopening as a revitalised grand palace in spring 2013, the hotel wanted a new visual identity aiming at strengthening its position as a fashionable and cultural hotspot in the city. The new corporate design matches the idea of pleasure and indulgence, the pulse of Copenhagen and the exquisite experience of privacy that the hotel also represents. Building on 250 years of tradition, the revitalised identity centres on a bespoke typeface that is classic in its design, yet modern in its proportions. Sober noble colours and a visual language that stages the hotel’s classic ambiance contribute to further underline the prestigious exclusivity of the lodging. Overall, d’Angleterre today expresses both the fine balance between heritage and modernity and the eminent quality and elegance the hotel epitomises. Statement by the jury »Commissioned as part of the full renovation of the Hotel d’Angleterre, the redesign of the hotel’s corporate identity as well as its logo aimed at subtle modernisation. Respecting the long tradition of the house, the new identity emerged as a fantastically implemented, overall minimalist and Nordic appearance.«