Corporate Design

CRTA

The visual identity for CRTA, a Regional Centre of Excellence for Robotic Technology in Zagreb, Croatia, is based on artificial intelligence. The name of the institution was spelled out by students in their own handwriting with AI providing visual feedback to further inform the process. In the first element, the letter C was transformed into a dotted trajectory, thickened randomly and eventually turned into a 3D object. The second element is based on a vector representation of the trajectory followed by the RONNA robotic arm during brain surgery. The third element, inspired by a plane, came out of the augmented letter trace.

Red Dot

Credits

Client:

Faculty of Mechanical Engineering and Naval Architecture, University of Zagreb, Zagreb, Croatia
Design:

Bruketa&Zinic&Grey, Zagreb, Croatia
Project Team:

Faculty of Mechanical Engineering and Naval Architecture: Marko Svaco Bojan Sekoranja Filip Suligoj Josip Vidakovic Bojan Jerbic

Bruketa&Zinic&Grey: Davor Bruketa (Creative Director) Dina Borosic (Account Director) Barbara Busic (Account Executive) Borjan Pavlek (Designer) Bruno Bolfan (Designer)