Interbrand
Brand Design
Connectivity Standards Alliance
Established in 2002, the Zigbee Alliance has a wide-ranging global membership made up of many companies. Having evolved to overseeing multiple standards for the Internet of Things (IoT), its challenge was to create a new brand design that could represent connectivity. The goal was to capture the feeling of an organisation that helps people work together and make progress in the field of IoT. The CSA monogram is stylised with a connective ligature that reflects the unification of members, companies and a smart world. The connective ligature was applied throughout the execution in a custom font.
Credits
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Client:Connectivity Standards Alliance, Davis, CA, USA
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Design:Interbrand, New York, USA
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Project Team:Interbrand: Andrew Miller (Strategic Planning) Yulim Heo (Strategic Planning) Charlotte Li (Strategic Planning) Andrew Bellamy (Graphic Design) Liora Cher (Graphic Design)
Eddy Lee (Graphic Design) Spencer Seligman (Graphic Design) Oliver Maltby (External Design) Blaine McEvoy (Editorial Work) Engy Neville (Account Management)
