Health Product Packaging

Cold Medicine

This pharmaceutical packaging catches the eye with the key visual of a child wiping its nose. When the user opens the box, the closing tab, which represents the tissue in the illustration, is pulled out. What remains is the image of a happy child. This surprising transformation brings the message to the point that taking the medicine leads to a quick recovery. Thanks to its expressive style, the packaging is easily identifiable. It also increases the chances of appealing to a wide target group by showing children of different sex and complexion.

Red Dot

Credits

Client:

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., Shenzhen, China
Design:

JiaYi (Guangzhou) Design Co., Ltd. Guangzhou, China China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., Shenzhen, China
Project Team:

Cao Xue (Supervisor) Duan Hongli (Supervisor) Chen Jiayi (Art Direction) He Ge (Graphic Design) Xu Mengzhen (Creative Direction) Lin Huangtao (Communication)