Social Campaign

C.I.H.

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The high volume of pharmaceutical waste is creating a new kind of environmental pollution in Taiwan – a silent process that has worsened over time due to lack of awareness among many people. For this reason, this social campaign aims to inform people about the concept of drug recycling. Under the label C.I.H. (cycle, interest, habit), old habits are questioned and the conscious use of medication is promoted. A calendar is used to provide a visualisation of everyday health topics in an appealing manner, with links to websites. All illustrations are coloured in the key colour for that month.

Red Dot

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