Gewinner des Red Dot Award: Design Concept 2018, geehrt bei der Preisverleihung in Singapur
Carp pâté
Czech company Hospodářský dvůr POŘÍČÍ markets pâtés made from high-quality organic carp under the brand name Carp pâté. The logo combines the silhouette of a carp with a coloured label displaying the brand name and type of pâté. Used across all communication channels, the striking logo – generally presented on a background with a subtle grid pattern – ensures strong brand recognition. The packaging design picks up on the key design elements and is positioned to look like gift packaging to immediately convey the premium quality of the food item at the point of sale.
Credits
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Founding Year:2015
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Lead Agency:Novague s.r.o. (Full Service Agency), Prague, Czech Republic
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Company Founder:Martin Plachý
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Number of employees:30
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Brand owner:Hospodarsky dvur PORICI, s.r.o., Pelhrimov, Czech Republic
