Cardboard – Of Course!

At FachPack, a leading trade show for packaging solutions, an immersive viewing experience was created through custom video mapping. The installation highlighted the four key features of the client’s product, i.e. solid fibreboard: individual cuts and forms, endurance against humidity, flexibility in packaging design and cost reduction. Instead of overwhelming the audience with information, it presented facts, figures and relevant features in a charming and entertaining manner. The solid fibreboard was even used to set up a small room that contained the custom video installation. Through projection on five differently sized boxes and adjacent walls, the four benefits were visualised in surprising, easy-to-understand stories.