Client: Pratt Institute, New York
Online Shop
Canvasco
The redesign of the Canvasco online store is precisely honed to fit to the clearly defined target group of the “non-conformist urban cowboy”. The design features eye-catching photomontages that are emblematic of the materials used in the production process, including canvas, cowhide, deerskin and Swiss army blankets, with the aim of delivering a virtual experience of the bags in their “natural environment”. Additional customer-attractors are the style finder and the customisation tool for independently designing your own bag.
Credits
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Client:Canvasco GmbH, Bremen
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Design:incorporate berlin GmbH & Co. KG, Berlin