Special Publication

Bomia-Hohan

This project focuses on changing the stereotypical image people have of contract workers. Alongside traditional Chinese characters, it uses images that, when viewed under either a red or blue filter, reveals the contrast between common public perception of contract workers and the hidden skills and abilities these workers may possess. The various professions are furthermore represented by oriental heroes in order to redefine the image temporary employees have. When the pages are torn out of the flyers, they reveal the underlying courageous attributes of the heroes.

Red Dot

Credits

University:

National Taipei University of Business, Taoyuan, Taiwan
Supervising Professor:

Yu-Ju Lin
Design:

Hsiao-Chi Chien, Wei-Hsuan Chen, Department of Commercial Design and Management, National Taipei University of Business