Corporate Design,Brand Concept

BOLD COFFEE

BOLD COFFEE is a coffee brand recently launched on the German market with a distinctive product concept: depending on the time of day, customers can choose between light, medium or dark roast coffee. The likeable and casual appearance is based on an illustration of the brand mascot, a hippopotamus. In terms of design, the illustration refers to the product and product names as well as the modernity of a well-spaced sans serif logotype. A part of the sale proceeds is donated to support targeted measures to protect hippopotamus populations threatened by poaching.

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