Cheng Shiu University
Brand Design
Blessing Lights and Soaps
The brand design for these blessing lights and soaps is an interpretation of the traditional window patterns of six famous temples in Taiwan. The six delicate ornaments, in combination with a variety of icons, serve to differentiate the products, as different candles and soaps are used or given as gifts on different occasions in Taiwan. The elegant lines are emphasised by a subtle colour palette, yielding an appealing branding that simplifies product selection and projects a harmonious overall image.
Credits
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University:Cheng Shiu University, Kaohsiung, Taiwan
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Supervising Professor:Chiang-Fu Chen, Chun-Hsun Wu
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Design:Yu-Fang Chen, Jun-Ru Wang, Ya-Jing Huang, Cheng Shiu University
