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Client: Azienda per il Turismo S.p.A., Madonna di Campiglio, Italy
Begründung der Jury
The visual identity for the sustainability-based concept of BASECOFFEE fascinates with a consistent approach that merges colours, illustrations and typography to form a coherent unit. The inviting and humorous aesthetic of the branding for a cafe, including its own coffee brand, has been well conceived and convincingly promotes the brand’s contemporary urban and ecological claim.