Banking Superapp: Living Bank

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LIVING BANK is an innovative concept that is transforming traditional banking apps into financial super apps. It uses the ‘Lifestage Framework’ to categorise and understand financial users, offering personalised recommendations. The app supports various financial decision moments, diagnoses customer archetypes, and suggests plans to achieve financial goals, enhancing core banking experiences while aiding long-term asset management and financial planning. Red Dot Award: Design Concept | Concept | Interaction, UI and User Experience

Red Dot

Credits
  • Company:
    LG CNS, South Korea
  • Design Lead:
    Kim Soyeon
  • Designers:
    Shin Hanseo, Na Hankyeol, Kim Soyoung
Banking Superapp: Living Bank
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