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University: SCAD Savannah College of Art and Design, Atlanta, Georgia, USA
Begründung der Jury
The idea behind the Art Festival L(a)unch Box is excellent and the realisation simply sweet. A popular product in Taiwan, the lunch box was thus transformed into a festival box for promoting the event, yet in such a way that it looks deceptively real next to other familiar lunch boxes sold in ordinary vending machines. The contents in real-food look were skilfully implemented and convincingly not only aroused the curiosity of passers-by, but also made them want to buy such a box.