Total Design
Brand Identity
AFS – We help money improve the world
A confident new visual identity in a flowing style was created for the financial services provider AFS. The logo was modernised and given more motion, which is meant to evoke associations with cash flows. The colour scheme is kept fresh and powerful.
Credits
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Client:AFS Group, Amsterdam, Netherlands
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Design:Total Design, Amsterdam, Netherlands
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Project Team:Total Design: Henriëtte Verkerk (Head of Branding) Rogier Bisschop (Creative Director) Martijn van den Brakel (Creative Director) Trudelies van der Poel (Strategy) Hugo van den Bos (Strategy) Martyna Piskorz (Design) Timon Weerstand (Design) Mees van Lierop (Design) Kassahun Villa (Motion Graphics) Max Knaapen (Videographs) Maikel van der Laken (Videographs) Jeroen Dietz (Photography)
